CarbonCut launches world's first CliMarTech platform to make marketing measurable and net-zero ready

CarbonCut today announced the launch of its CliMarTech platform, a new category at the intersection of climate, marketing and technology. Designed for enterprises, agencies and media owners, CarbonCut turns the hidden climate cost of campaigns into clear CO₂e numbers that can be tracked, calculated and offset.

The advertising industry, worth more than $800 billion globally, is estimated to contribute over a billion tonnes of CO₂e each year, mostly Scope 3 emissions spread across production, media, and digital infrastructure. With new disclosure frameworks tightening across the UK, EU and US, those emissions are moving from "good to know" to "must disclose."

"Marketing has long measured everything except its climate cost,"

said Akshae Golekar, founder of CarbonCut. "After seven years building high-velocity campaigns, I kept seeing the same blind spot: Scope 3 emissions scattered across studios, servers and screens with no line of sight. CarbonCut makes those emissions visible, defensible and simple to act on. Marketing should perform on two scoreboards, growth and climate. We exist to make the second as clear and accountable as the first."

How it works

CarbonCut ingests activity data from marketing workflows and calculates campaign-level CO₂e across digital, social, OOH, print, events and more. Results are attributed by channel and activity, creating a single source of truth for finance, sustainability and marketing teams. Residual emissions can be neutralised through a curated portfolio of independently verified projects spanning nature, energy and waste solutions.

Each retirement generates both a certificate trail and an immutable smart-contract entry, showing what was retired, when, and against which campaign.

Why it matters

As climate disclosure frameworks tighten across major markets, marketing emissions, largely Scope 3, are moving from "nice to know" to non-negotiable. CarbonCut is intentionally practical: no black-box scoring or jargon, just auditable numbers and a straight path to action. The platform slots into existing cadence: fast to adopt, clear in output and ready for internal reporting and external claims.

The intent behind CarbonCut is straightforward: accelerate the transition from "marketing as usual" to marketing with climate integrity. In the near term, that means giving brands a single, defensible source of truth for campaign emissions and a credible route to neutralisation. In the long term, it means net-zero advertising, an ecosystem in which every impression carries a known, minimised footprint, and every residual tonne is transparently addressed. This is how our industry can contribute, in practical terms, to the goals set for this decade.

Vision and mission

Key features

About CarbonCut

CarbonCut is the world's first CliMarTech platform, where Climate + Marketing + Tech intersect to make responsible growth standard practice. The product fits the pace of modern teams: fast to adopt, clear in output, and ready for internal reporting and external disclosure. By design, it helps organisations move from ad-hoc pledges to accountable performance.

The intent behind CarbonCut is straightforward: accelerate the transition from "marketing as usual" to marketing with climate integrity. In the near term, that means giving brands a single, defensible source of truth for campaign emissions and a credible route to neutralisation. In the long term, it means net-zero advertising, an ecosystem in which every impression carries a known, minimised footprint, and every residual tonne is transparently addressed. This is how our industry can contribute, in practical terms, to the goals set for this decade.